Blog
AEO, AI visibility, agent.json, and the future of brand discovery, written by the team building BEACON AI.
Why Your Brand Is Invisible to ChatGPT (And How to Fix It)
Most brands rank on Google but are completely absent from ChatGPT, Claude, and Gemini. Here are the 5 reasons why — and what to do about each one.
What is agent.json? The Identity File That Makes Your Brand Visible to AI
agent.json is a machine-readable file you deploy to your domain root. It tells AI systems exactly who you are and why you should be recommended — like robots.txt, but for AI.
How to Improve Your AI Visibility Score: 7 Proven Tactics
Your AI Visibility Score measures how often ChatGPT, Claude, Gemini, Perplexity, and Copilot recommend your brand. Here are 7 specific tactics to move it, ranked by impact.
What is Agent Engine Optimization (AEO)? The Complete Guide
AEO is the practice of improving how AI systems discover and recommend your brand. Learn the 5 signals that determine your AI visibility score and how to improve them.
AEO vs SEO: Why Your SEO Score Doesn't Predict AI Visibility
A strong Google ranking does not reliably predict whether AI assistants will mention your brand. Learn how SEO and AEO operate as layered systems — and why Bing SEO is the floor while AEO signals are the differentiator that wins AI recommendations.
agent.json: The File That Tells AI Systems Who Your Brand Is
AI systems get brands wrong because they assemble identity from scattered signals. agent.json gives them a canonical, machine-readable briefing — and with live web search now active, it's being read during inference today.
5 Things That Actually Move Your AI Visibility Score (And What Doesn't)
Your AI Visibility Score measures how consistently AI systems recommend your brand. Here are the five factors that actually drive it — grounded in BEACON's live scoring model.
How ChatGPT Decides Which Brands to Recommend
ChatGPT doesn't rank brands the way Google does. Learn the two-engine model, source hierarchy, and five signal types that determine whether your brand gets named.